Where to Place Affiliate Banners to Get the Best Conversions
As you know, any way to get more commissions from sales on your website with minimal changes is a good thing. One way to get more conversions or clicks of an advertisement on your website is make simple changes in the way you advertise. You should not put ads in the top 15-18% of the page space. Jacob Nielsen calls this “Banner Blindness“. Visitors generally avoid clicking any graphics at the top of the page.
Visitors ignore graphics at the top of the page. There have been new studies that have come out that use eye tracking software that follows the movement of the visitors eye. The studies show that even though some visitors partially read, quickly scan, or thoroughly read, the visitors don’t see banner advertisements. They simply ignore anything that looks like an ad and they will rarely click an ad. The common thing visitors is the content on your website and faces.
Use graphics in your articles. The use of a graphic in an article with text to the right of the graphic makes the text to the right the most visual aspect of the article. This would be the best place to put your affiliate link. You want the links that matter to you to be seen the most. From these studies, affiliates like you can take advantage of banner blindness and design your sites to get more sales.
Using text links is the best way to increase your click through rate. If you try to put a banner ad in top 18% of your site, you will see that the click through rate will be very low due to banner blindness. The best ads are ones that do not look like advertisements. Ads that blend in well with your website will get more clicks and looks from your visitors. Using a text link will dramatically increase your affiliate sales and conversions.
Every visitor will look at different spots on your website, so it’s critical to see where your visitors are looking and clicking. If you track this on your website, you will be able to change the design and layout to get the most effective way to advertise and increase conversions.
